Website Design Resources - Creating an About Us Page
Web Site Design Resources: Tips on the basic principles of good website design.
About Us Page & Other Company Information
Building Trust with Your Audience
Trust and credibility are issues becoming increasingly relevant to the manner in which people do business online. As more and more people take their business online, an opportunity is created for internet schemers to swindle people out of their hard earned money.
A section devoted to introducing your company to web site visitors can help strengthen your reputation with them as well as with the search engines. A company information page provides an opportunity to build trust with your web site visitors by providing company history, team member biographies, and even personal photos.
About Us Page
An "About Us" page can provide your web site visitors with information about your company that you would like to share. This is a good opportunity to detail some of your company's historical information, like how long you have been in business and what your mission statement is. Additionally, many experts theorize that complex search engine algorithms actually give priority to web sites with an about us page as it ascertains the credibility of the website.
Contact Us Page
Many of our clients already have a domain name registered when they retain our web design services, some already have web sites that they just want re-designed. However, if you need assistance in the selection or registration of a domain name, we will walk you through the process and ensure that your web domain accurately and creatively reflects the message you wish to relay.
While the reason for including a "contact us" page may seem self explanatory, a concerning number of web sites do not provide proper means for their visitors to establish contact. In addition to establishing your credibility by providing tangible aspects of your business to visitors, contact information, such as a highly visible link to a "Contact Us" form, is an excellent opportunity to generate leads.
Meet the Team Page
Odds are you are proud of the business team that you have painstakingly assembled. A "meet the team" section is a great opportunity to personally introduce your staff to the world. A personal biography can be included for the major players in your organization, including education and employment accomplishments. Less detailed information for other members of the staff may be appropriate, such as certifications or job titles.
The bottom line is if you are selling a product or a service, your customers want to know who you are, where you come from, and why they should trust you.