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Dating back to the early 1990's, long before Google's time, search engines were a popular tool in assisting internet surfers in finding web pages they were looking for. Back in those days, search engine optimizing for a top ten ranking was as simple as putting your seo keywords in your title tags and repeating it a few more times throughout your web page content. Competition was virtually non-existent (and therefore so was the search engine optimization industry), and search engine algorithms were simple and nowhere near as relevant as they are today.

Google's algorithm is based on the process of "citation" in the world of academia. A professor who wishes to advance his work will "cite" the work of other professors when the work is published. The citation process lends credibility to one's research based on the cumulative credibility of the various works cited. The theory at the time was that links on the web could be likened to these citations, and a page's authority could be determined by the number of other pages linked to it, and so on. In 1996, Google's co-founder Larry Page developed a crawler that began indexing the entire world wide web, then estimated to contain some 10 million pages. And the rest is history.

Although today Google's algorithm is much more complex and takes into consideration numerous other factors when ranking a web page, the basis of their engine was revolutionary and has succeeded in making Google the leader in the industry today.

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