Houston Small Business SEO - Improve Search Engine Rankings

Analyze your competition. Optimize your website. Increase conversions with our Houston SEO for small business.

Increase Website Traffic - Houston's Affordable Small Business SEO Services

Our Houston small business SEO services are designed to Improve search engine rankings and increase website traffic for your Houston business. Consumers are searching for businesses like yours millions of times a day. Whether they find you or your competition first can dictate the fate of your business - paving the road to success or shutting you down for good. The achievement and maintenance of a first page placement for your targeted keywords is a perpetual uphill battle. Our SEO experts have been helping Houston businesses fight - and win - the battle for higher search engine rankings for years.

Web Site Analysis

Every search engine optimization project begins with an in depth assay of your existing web site. We use a variety of unique benchmarks to determine what aspects of your web site need re-working.

Factors considered in our analysis inlude: link structure, keyword selection and use, load time, content quality, page title, meta tags, sitemap, text formatting, image descriptions, code quality, web page layout, landing pages and much more.

A comprehensive report will provide a detailed outline of every aspect of the web site that will benefit from optimization and will be accompanied by a recommended course of action.

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Competitive Keyword Analysis

One of the most effective methods of increasing your quality traffic is to evaluate what keywords are generating business for your competition. Our competitive web site analysis will provide you with a complete dissection of your competition's business web site and online marketing strategy. Access to a wealth of analytical tools gives us the ability to uncover everything you want to know about the top players in your industry.

Our competitive keyword report will provide you with:

• a comprehensive list of the keywords that your competition is using to rank higher in the search engines
• the rank position for any given keyword or keyphrase your competition is using in their search engine placement campaign
• the percentage of traffic that each page on your competitors web site gets from every keyword or phrase
• a list of the keywords and phrases that your two biggest competitors' search marketing campaigns have in common
• a recurrence count of every keyword on a competitor's web page, including the corresponding keyword density

Our competitive website analysis includes a title tag and meta tag optimization based on the keyword discovery of the report.

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Keyword Research and Generation

Keyword research and selection is arguably the most important part of marketing a business online. Keywords serve as the foundation that the entire search engine optimization process is built on. Exhaustive keyword research is critical and should never be rushed or neglected.

We kick off our keyword research efforts with a competitive website analysis report to establish a base list of keywords for your industry. We use a variety of research tools to supplement this list with potential oversights and additional keywords that are more specific to your individual business.

Many variables are taken into consideration in selecting the right keywords for your business including: search volume, latent semantics, competition, relevance, popularity, keyword combination and more.

From the contents of our "long list" of keywords, we carefully select a few winners that display a good balance of popularity, relevance and competition. Without the proper tools and expertise, keyword generation can be an overwhelming and time consuming task.

Let Zizinya set your business SEO campaign in motion with our expert keyword generation service.

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Website Tune-Up

Generally speaking, the search engine optimization of a website should not be an afterthought, as a truly "optimized" website is built for high search engine placement from the ground up. There are many reasons, however, that a web site tune-up may be the best solution for an existing website with lackluster performance.

The majority of our Houston SEO clients approach us with web sites light on content, heavy on graphics, and completely devoid of any strategic keyword use at all (except in the meta keyword tags, quite possibly the location where keywords matter the least). A web site tune-up is often the most cost-effective solution for our clients with web sites that:

• have content that needs keyword optimization and re-structuring
• have product catalogs with graphic oriented product pages and little text content
• have larger web sites (50 pages or more) that would be expensive to rebuild
• have no on-site or on-page optimization (tags, images, files, directories)
• have graphic, animation or script heavy web sites with little text content
• have little or no internal cross-linking between the various pages of the site

The basic features of our SEO Tune-Up service include:

• Basic Keyword Research and Selection:  Based on an analysis of your industry competitors and your target audience, we will select several keywords and keyphrases to be used in the optimization of your web site.
• File Optimization: We will use selected keywords to strategically name the directories and the individual pages of your web site, increasing searchable content for search engine spiders.
• Image Optimization: We will use selected keywords to provide descriptive names to the Alt tags of important images throughout your web site in order to provide readable text for the search engines.
• Tag Optimization: We will use selected keywords to provide unique content for the title, meta description and meta keyword tags of every potential landing page on your website.
• Link Optimization: We will optimize internal link structure by cross linking pages in keyword rich anchor text.
• Content Formatting: We will reformat content using header tags and modifiers to increase search engine appeal.
• XML Sitemap: We will create and submit a XML sitemap to the major search engines. (Sitemap submission requires the creation of a free Google account and provides you with many valuable analytical tools)

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Content Copywriting

Consumers use your content to determine the value of your web site and search engines evaluate your content to determine its rank. Your web content is arguably the single most important tool in convincing the search engines to send traffic your way.

We offer an array of services within the scope of content copywriring that we recommend based on each client's individual needs.

These services include:

• New content creation: Our in-house wordsmiths will create original, persuasive content written for the user, not the search engines.
• Content expansion: We will add to your existing content, optimizing the areas that are lacking quality searchable text.
• Content discovery: We optimize existing content. This can include the relocation of scattered materials to one related section; the conversion of non-indexable page formats to html, the publishing of relevant industry news (research reports, product comparisons, etc.) and more.
• Additional content building: We develop new content for your web site in the form of blogs, articles, newsletters and more. See our Houston website promotion section for more details.

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