On-Page Optimization for Search Engine Visibility
Optimizing Files and Images
Creating search engine optimized web sites begins with the fine tuning of various technical factors of the individual web pages. The first thing a search engine spider sees are the various files on your web site and the directories that house them, and any strategic seo plan should take this into consideration.
Taking the time to name your files with descriptive terms helps the search engines determine their relevance to a particular topic or targeted keyword. In a similar fashion, directories should be named with higher level category descriptions and should contain the files with relevant subject matter.
As complex as the search engine algorithms may be, they are still unable to interpret the relevance of images. Using descriptive words or phrases to label the "Alt" or "alternative description" tags of images gives the search engines readable text to determine the relevance of your images.
Graphic elements and images, from the perspective of search engine friendliness, will be kept to a minimum in a well designed web site. Realistically, the design of most web sites will include a few images, for example, to display a logo or a particular product. Although search engines can not see these images, Alt image descriptions can be used to provide text descriptions of the images. Not only does this provide more keyword content for search engine algorithms, but also aids in compatibility with nongraphical browsers.
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