Website Promotion & Small Business Website Marketing Services
Website promotion. Link building. Social media marketing. Internet branding. Houston, we're in it for the long haul.
Get the Word Out: Building Links, Pay Per Click & Social Media Marketing
Our experience in link building, internet branding and social media marketing coupled with our unique knowledge of the Houston marketplace makes us the logical choice for your website promotion needs. We implement a multipronged approach to the promotion of your web site that focuses on building link popularity and establishing your business as the industry authority. At Zizinya, we use our proven link building, internet branding and social media services to develop the brand for your business that you have always wanted and to successfully market it on the internet.
Website Promotion & Internet Marketing: Out with the old, In with the new.
Technological advances in the past decade have significantly changed the marketing industry as we know it. Devices such as DVR's and TIVO have made television advertising much less effective and sophisticated spam filters have crippled e-mail "blast" advertising campaigns, just to name a few.
Traditional "outbound" marketing techniques focused on tracking down new customers are expensive and can no longer deliver the results they once did. Search Engine Marketing has emerged as a cost effective "inbound" website promotion strategy to attract customers who are already looking for the products or services you offer.
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Houston Website Promotion: Building Link Popularity, Internet Branding &
Social Media Marketing Services
The first step in the formulation of a website promotion strategy is to determine the marketing channels best suited to your business website. We provide a free web site analysis to evalute factors specific to your industry, your target audience and your goals. Based on the discovery of the assessment, we recommend the internet marketing services that we believe will deliver the most significant results for your business.
competitive link analysis
One of the most effective ways to discover quality potential link partners is through analysis of your high ranking competition. Our competitive analysis report will provide a thorough evaluation of your inbound links and those of your biggest competitors. A competitive link analysis is the starting point for the development of a successful link building and website promotion strategy.
Our competitive link report will provide you with a comprehensive analysis of the inbound links to your web site and to your competition's web sites as well.
A competitive link analysis includes:
- the number of incoming links, broken down categorically into those coming from unique domains, unique C-class IP addresses, and from .gov or .edu sources
- detailed information regarding the source of inbound links including the anchor text used for the link and specific page location within a domain
- a quality assessment of each inbound link incorporating factors including subject matter relevance, intended target audience, anchor text, landing page destination and more
LINK BUILDING SERVICES
Acquiring quality inbound links is the fundamental goal of search engine marketing and website promotion. Algorithms use a variety of factors when determining a web site's authority on a subject, but a great deal of weight is placed on backlinks.
Search engines use sophisticated calculations based on domain age, subject relevance and more to assign value to links. As such, attention should be focused on obtaining the right kind of links. A few high quality links can do much more for your web site ranking than hundreds of links from questionable web sites with content unrelated to yours.
Our link building service begins with a competitive link analysis to determine who is linking to your high ranking competitors. We build on this preliminary list using specialized tools created to scour the internet for content related to that of your web site or to your target keywords.
Using the same factors that search engine algorithms use to assign authority, we individually evaluate each potential linking partner for quality and relevance. The final step in the cycle is to do what it takes to convince the most credible web sites on our list to link to you.
Building link popularity is a very time consuming and labor intensive process. There is a great deal of "leg work" involved when taking the ethical approach to link building, and it takes time to build quality permanent links. We generally recommend at least 6 months of service in order to achieve significant results.
Link Builder "Jump Start"
Our "Jump Start" inbound link builder service is designed to quickly deliver quality backlinks without the need for long term commitment. Services include registration with local and regional business directories, classified advertisements, registration with relevant city and state government resources, participation in user generated content, and much more.
We employ a host of ethical and fully compliant strategies to boost your web site's popularity in a very short time span. We have a proven strategy to deliver quick, good quality inbound links that will set your link building campaign in motion.
Press Releases
The writing and distribution of a keyword optimized press release is an excellent way to build inbound links for businesses in any industry. In addition to providing the opportunity to create back links with your choice of anchor text, news releases often have a huge audience and are a great way to attract new customers to your web site.
Our copywriters are skilled in the art of writing search engine optimized press releases that speak directly to your target audience. Upon submission, your custom press release will be indexed by all the major search engines, submitted to the top news sites and placed into thousands of RSS feeds where it will be viewed by millions of bloggers, journalists and consumers alike.
As your article gets picked up and posted by the many content hungry journalists and bloggers, your premium inbound link network will begin to grow.
The use of a well written, keyword optimized press release is one of the most cost effective ways to market your business online and generate quality traffic to your web site.
Blog creation and management
The search engine friendly nature of a blog makes it an effective tool in any website promotion and internet branding plan. Blogs are organized in a clear hierarchical layout with a site architecture that has the inherent potential to be well linked.
We will add a blog to your web site or publish one on the platform of your choice. We will identify sources of quality content and provide a clear, authoritative voice for your blog. Should you require someone to manage and maintain your blog, we will gladly do so as well. We will provide updated, keyword optimized content on current, relevant topics to your industry.
The addition of a properly maintained blog is always a good way to increase build your brand awareness and to acquire good quality backlinks to your web site.
Social Media Marketing
With a combined network of over 200 million active users, the incorporation of social media into a search engine marketing plan can not be overlooked.
In addition to increasing the credibility of your business by letting you communicate directly with your audience, social networks allow you to build a loyal following for your business and to establish and promote your brand while doing so. Social media marketing can generate buzz that generates traffic- providing your web site with natural inbound links and increasing your business' target audience.
Over the past few years dozens of social networking sites have appeared on the scene targeting demographics from one end of the spectrum to the other, making the task of efficient social media marketing difficult and sometimes confusing.
Our social media marketing service is designed to take the headache out of creating, optimizing and maintaining profiles within the various social and business networking sites. Based on your business profile and specific internet branding requirements, we identify the appropriate social networks that cater to your target audience and beigin building a community around your products or services.
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Pay-Per-Click (PPC) Management
PPC can be an effective tool in your online marketing campaign, quickly delivering highly focused, quality traffic to your web site. Pay per click advertising can also be a very tricky business. Attempting to manage your own PPC campaign can seem fairly simple and inexpensive at first, but can end up costing you in the long run.
The goal of PPC advertising is to generate the right kind of clicks to your web site. Significant amounts of keyword discovery, demographic research and market analysis are necessary in the development of a PPC campaign. A poorly chosen keyword could drive herds of unrelated traffic to your web site and deplete your monthly budget in a matter of hours.
Our PPC Management team will work within your budget and determine the right strategy to drive the right kind of traffic to your web site.
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We know the challenges of competing online can be overwhelming and that eventually you will need to seek expert advice. Give us the opportunity, and we will give your business the competitive edge it needs. Complete our online quote request and we will provide you with a free, no obligation quote for the web design, seo or internet marketing services you need.
That's okay we're here to help. We provide a Free Web Site Analysis that will give you a detailed break down of your web site's strengths and it's weaknesses. We will help you determine where your web site could use improvement and then we'll recommend the appropriate solution.
- We offer a full range of internet marketing solutions
- We have over 12 years of experience in internet marketing
- We provide custom packages to meet any budget specifications
- Our prices are often a fraction of those of our competitors
- Our commitment to quality service and total customer satisfaction
- Our dedication to ethical business practices
Avoid "SEO Experts" who offer:
- Guaranteed first page rankings
- Results in the first few days
- Reciprocal linking or link farms
- Doorway Page Use
- Meta tag keyword stuffing
- Always create an "About Us" page to establish trust with your users
- Create and submit a XML Sitemap to Google for quick indexing
- Design your web site for multiple browser compatibility
- Carefully choose the content of your title tags for high rankings
- Focus on creating useful content to increase your web site traffic
- Extensive keyword research is critical to proper optimization
- Maximize your link structure, both internal and external links
- Optimize each page for a few targeted keywords only
- Create keyword rich content for your meta description tags
- Label your image Alt description fields with appropriate keywords
- Determine your competition and see who is linking to them
- Focus on keyword rich anchor text in links back to your web site
- Make sure your links are coming from relevant, credible sites
- Research potential link partners and request one-way links
- Participate and post in blogs and forums relevant to your site
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- Pasadena, Pearland, Sugar Land | TX
