HOUSTON INTERNET MARKETING, SEO & WEB DESIGN
CLIMB PAST YOUR COMPETITION: Top Placement, Quality Traffic, Increased Conversions
Internet Marketing & SEO Services Are No Longer 'Optional' Expenses
Let's look at the bright side. You have finally come to the inevitable realization that every day
millions of consumers in Houston and elsewhere are searching the internet for your products and services. Research suggests that more people every day are turning to search engines like Google, MSN and Yahoo first for their consumer needs. Capture your share of the market and more with the expert guidance of our proven Houston internet marketing services.
At Zizinya, our job is to give our Houston web design, internet marketing and SEO clients the edge they need on their competition by dramatically increasing their online market exposure. Your trust in our web design and internet marketing expertise coupled with our proven approach to search engine optimization will ensure an increase in your conversions and a prosperous future for your online business.
The Houston Marketplace is Growing Fast: And So is the Competition for Your Business
Dubbed the energy capital of the U.S. and home to one of the largest medical centers in the world, it is no wonder that Houston topped Kiplinger's "Best Cities to Live, Work and Play" list for 2008. Chief Executive magazine's "Best and Worst States for 2009" survey has declared Texas the number one state for job growth and business for the fourth year in a row. Over the next decade experts estimate that over a million people will be moving to Houston. With population growth comes a welcome surge in consumer demand, and of course, increased competition for your business. Our internet marketing services, website design and seo services have put many businesses on the map - giving them the competitive edge they need to effectively generate leads, increase conversions and most importantly, realize their dreams of online business success!
It's Time to Stop Losing Valuable Business Leads to Your Competition.
It's no secret that a stong web presence is critical to the success of any business seeking to compete in today's marketplace. When a market becomes saturated, the value of out ranking your competition within the search engines should never be taken for granted. Top placement within the major search engines like Google, Yahoo and Bing is a necessity for effective lead generation.
As online competition for your business grows, one of the biggest challenges facing your company will be the ability to implement a dynamic internet marketing plan that sets you apart from your competitors. Chances are, the high ranking businesses in your industry have experienced the benefits of top placement and are actively engaging in a variety of internet marketing and search engine optimization strategies to maintain their coveted poitions.
The quickest way to the top is to find out what your high ranking competitors are doing and to do it better. Our Houston search engine marketing services are designed to handle every phase of the development of your internet marketing plan, using proven strategies to thoroughly analyze your competition and custom solutions to drive your business growth.
No Website? No Traffic? No Worries. Custom Web Solutions for Any Situation.
Every web design, seo and internet marketing project we handle is unique in it's specific requirements, although most of them share a common fundamental goal: to increase business revenues.
- Do you have an established business or professional career with little or no web presence?
- Do you have a website that is nowhere to be found within the major search engines?
- Are you paying for internet marketing services that are not generating the traffic you need?
- Are you getting decent traffic to your web site but failing to convert your visitors?
- Are you lacking the metrics to help determine the marketing channels with the best ROI?
Whatever your particular circumstances may be, our team has the skills necessary to develop and successfully deploy the right internet marketing or seo solution for your business.
SEO, Internet Marketing and Search Engine Marketing: What's the Difference?
Whether it's the sheer abundance of industry jargon or the fact that so many of the terms are overlapping in scope and definition, many people outside of the internet marketing profession are often left scratching their heads in confusion.
There are certainly differences in opinion regarding the proper nomenclature of the various strategies used in the optimization and promotion of a web site. It is important to note that many of the terminology is often used interchangably and sometimes incorrectly by novices and industry professionals alike.
In the interest of clear communication with our website visitors, we have provided brief explanations of some of the basic industry terms as they pertain to the information discussed on our website.
Internet Marketing: Refers to the comprehensive process by which a business uses it's website to promote it's goods or services on the internet, encompassing everything from search engine friendly website design to on-page search engine optimization to off-page marketing and promotion strategies.
Search Engine Optimization (SEO): Refers to the optimization of various factors of the individual pages of a website, in an effort to make the collective pages of the site more appealing to the search engines and therefore more likely to rank well within the search results for a particular keyword or phrase.
Search Engine Marketing (SEM): Refers to a variety of strategies that may be employed to promote a website on the internet and within the search engines, including the process of building inbound links, directory submissions, internet branding, pay per click and social media marketing to name a few.
Creating a Powerful Web Presence: A Collaboration of Form and Function
A solid web presence is built in phases, it does not happen over night. Although countless variables cumulatively contribute to the success of your internet marketing plan, the process as a whole can be defined by three critical, synergistic parts:
- Web Site Creation: web site design, whether it's a new site design or a re-design
- On-Site Optimization (SEO): optimization of the individual pages of the web site
- Off-Site Optimization (SEM): link building, social media marketing and internet branding
Only when each of these three phases is carefully executed will you be able to achieve the internet marketing goals you have set for your business. We have addressed each part of the process in more detail below.
Houston Web design: Stickiness
A well designed web site is an online extension of your business and without question the foundation of any internet marketing plan. Internet users have given your website a subconscious "thumbs up" or "thumbs down" within a few seconds of its loading. The difference between a sale and a lost customer often boils down to the instant initial impact your website has on a user, or a website's "stickiness."
Consistently aware of the shrinking attention spans of today's web surfers, our designers carefully integrate the needs of your target audience into a visually engaging web site that will not only instantly grasp your visitors attention - but keep it long enough to clearly deliver your message.
Houston seo Services: Content is King
You may have the web site of your dreams, but it won't do you much good if no one can find it. Millions of consumers every day are using keywords and search engines in hopes of finding businesses like yours. Our SEO experts fine tune every aspect of your pages - from the tags to the content - providing search engines with an effective roadmap to your business web site.
Your content is the reason a user will visit your web site - period. Surprisingly, quality web content is often neglected in favor of elaborate graphics and flashy animations. Our content copywriters skillfully incorporate target keywords into your individual pages in just the right amounts to appease the search engines as well as your website visitors.
Houston Search Engine Marketing: Brand Yourself
So you've got a website that you're proud of, and your Google rankings for your targeted keywords has jumped. Is it time to declare your internet marketing campaign a success?
Not quite. A powerful web site, expertly optimized and search engine ready, lays the foundation for the final phase of your online marketing plan - the lengthy and sometimes challenging process of building link popularity. Our 'multipronged' approach to the promotion of your website will, with time, establish your business as a seasoned and reputable online authority.
As you can see, one phase serves as a building block for the next, and each process is critical to online marketing success.
Ideally, SEO considerations should be planned into a site design from the ground up. However; budget, time and resource constraints often dictate the direction of a businesses' internet marketing plan - often resulting in the neglect or abandonment of web site promotion efforts at various stages of completion.
Consequently, it is difficult to recommend a particular service without an assessment of your existing web site (if any) and an estimate of your budget for the project.
Get started today with our free website analysis»
Houston Web Site Design Services Overview
Our Houston web site design service was the founding premise of our Houston internet marketing company. We provide a complete web design solution - we will design your web site, help you with domain name registration and hosting, and promote your web site with an internet marketing strategy catered to your business needs.
Each web design project is unique. We create custom logos, custom banners and we do not use web templates like many other web site design services. Our design process begins from the ground up - we get to know the client and understand their goals. Every web site project is a compilation of all of the individual client's needs reflected in a search engine friendly, easy to navigate, well structured website.
The establishment of a strong web presence is vital to the success of any business. We have designed web sites to help start-ups and small businesses introduce their products to the online marketplace. Large businesses have used our web site design services to replace outdated web sites. Whether you require a small informational website to deliver your personal message or you need to redesign a more involved e-commerce web site - we have an affordable website design solution for you.
Houston Search Engine Optimization (SEO) Services Overview
Search Engine Optimization, or (SEO), is the process of configuring your web site so that it ranks well for specific keywords within the organic search engine results pages, or (SERP) of major search engines, such as Google, Yahoo, and MSN.
A website optimized for the search engines, or a search engine friendly web site, provides businesses and individuals alike the opportunity to reach millions of people without requiring the massive internet marketing budgets only the largest corporations can afford. However, a properly planned strategy to successfully optimize a website is a complex and never-ending task.
A website - or even an individual web page - with a very high google popularity one month, can be virtually invisible to the search engines the next. Maintaining internet visibility and popularity with the search engines is a constant uphill battle. With over a decade of experience in Houston search engine optimization and services and internet marketing in Houston, we are well equipped to fight - and win - the battle for you.
When we start a new SEO project - whether we are redesigning an existing web site that is unable to generate web traffic or creating a search engine friendly web site from the ground up - numerous variables are taken into consideration. We create meaningful, well structured content, organized by the proper use of file names, image alt descriptions, title tags, meta tags, header tags and text modifiers, just to name a few things.
A good Houston SEO company will make proper use of site navigation, both the internal link structure (links between the pages of your web site) and the external links (links between your web site and other web sites). Many of the search engine optimization strategies we employ for our clients are covered in more detail in the SEO tips section of our website.
A well designed, content rich, informative web site can be a tremendous asset to any business - if the site is attracting visitors. The bottom line is that an online presence will not serve its purpose without effective internet marketing. It can be very difficult to generate quality traffic to a website. Our goal is to educate our clients about the basic principles and foundations of quality, search engine friendly design and help them make informed decisions.
Houston Search Engine Marketing Services Overview
Google's search engine algorithm has evolved substantially since it's conception in 1996. The search engine was modeled on a simple premise that is still clearly reflected in the way the algorithm works today. The idea was that in the academic world, researchers add to the findings of those before them, citing the work of their predecessors as they build on it. Every published body of work has a citation of references that lends to its authority, based on the relevance and credibility of the people cited. This is how a researcher establishes authority, and Google's algorithm does the same thing.
Google determines that web pages with the most links to them from credible web sites have the most relevance to the terms associated with a particular search.
A successful internet marketing campaign only begins with a well designed, search engine optimized website. Having quality links from relevant web sites is critical to generating internet traffic, and a link popular website will outperform even the most search engine friendly web site without quality links pointing in its direction.
Link building is a cumbersome, time consuming job that requires extensive research, astute marketing and a lot of patience. Our website promotion services section will provide you with a detailed explanation of the services we offer and the strategies we employ to build your web site's link popularity.
Branding and Social Media
A successful SEO campaign will undoubtedly increase web traffic to your site, but keyword selection and website optimization should only be a part of your marketing plan. Search engine marketing in Houston is an integral part of building your brand identity. Think of your brand image as how you, the brand owner, would want consumers to perceive your brand, and everything that comes with it (the branded company, products and services). Now think of your brand identity as how consumers currently perceive your brand. A good internet branding company will successfully take your business brand from where it is now (your current brand identity) to where you want it to be (your ideal brand image).
Logically, the next question is: How?
Our Houston internet marketing services build your brand perception by effectively implementing a variety of innovative marketing and corporate branding strategies including: Social Media Optimization (SMO), Social Media Marketing (SMM), community building, internet brand management, news releases, multimedia marketing, business article submission and blog creation. Our strategic marketing services, coupled with our experience in internet brand management and brand promotion, will establish for your business what is considered to be one of the most difficult marketing objectives: brand equity.
An internet brand building campaign by means of social media marketing services can be created and customized for budgets of all sizes, although we do recommend at least 6 months of service for adequate results.
Houston Internet Marketing Services: Pay Per Click (PPC) Advertising Overview
The premise of Pay Per Click advertising is very simple. Although the goal of search engine optimization is to rank "naturally" for a particular keyword, PPC marketing allows advertisers to bid against competitors for a particular keyword or key phrases. Advertisers can therefore pay to have their ad placed highest in the list of "sponsored links" or "paid listings" or "featured listings." These "sponsored results" typically appear at the top or on the right side of the search engine results page (SERP). Pay Per Click advertising search engines operate by making you bid on keywords that are related to your business.
Research has shown that having both high rankings in organic search engine results and having a high sponsored google rank greatly increases the credibility of your business brand and in turn increases traffic to your business web site. Consider the search engine results page to be a prime piece of real estate with very high visibility. The goal of your online marketing campaign should be to get your business name, or your corporate brand name, on to that piece of real estate as many times as possible.
Google AdWords is the largest and most used PPC advertising platform on the internet today. A Google AdWords account can be used to purchase pay per click advertisements on Google.com and the "Google Search Network," which is made up of several Google partner sites including AOL.com, Ask.com, Netscape and Excite. Advertisers bid to have their ads listed, and when consumers click on the ads, the advertiser pays the bid amount. Hence the term Cost Per Click, or (CPC).
Managing a PPC account is significantly time and labor intensive and must be maintained on a daily basis in order to grow and succeed. Several different PPC campaign strategies must be employed in order to find what works best based on your business needs. When properly implemented, all the available options of PPC advertising in combination with your organic traffic can help you capture all the available clicks for the keywords relevant to your business.
Whether you already have a PPC campaign underway or you are in the market to launch one, we have a pay per click service for you.
Houston Internet Marketing Services - About Zizinya Web Solutions, LLC
Over the past decade we have provided web site design services, consulting services, search engine optimization services, graphic design services and internet marketing services for a variety of individuals and businesses globally. Although we are based out of Houston, TX - we continue to provide quality services for clients all across the world.
With competition on the web growing at exponential rates, business owners are increasingly desperate to boost the online visibility of their products and services. Unfortunately, with desperation, comes the "snake oil salesmen," making unrealistic promises and selling cookie cutter services that they don't (or often can't) provide.
Zizinya Web Solutions has a strict code of ethics and zero-tolerance for fraudulent claims, copyright infringement, bad business conduct, content theft, and unethical "black hat" tactics. We have over 10 years of experience in the industry and an extremely loyal client base.
Please visit our business ethics page for more information on how we do business.